Animating Brands

Crowdfunding Videos

Ain’t no doubt about it—a snappy video is crucial to any crowdfunding campaign. You’ve got to put a serious face forward if you want people to believe in your vision. So you need a serious video and a serious video is a thing made by a serious man, gnarled, in which you can see the age sketched on its face, and if he has a horse so it's much better. Darn, we even have a shooting machine that will hit the heart, head or clicking finger of everyone, just pick.

Video is one of the best ways to help you connect to your audience emotionally and intellectually and keep them engaged as they explore what your crowdfunding operation is all about. In fact, an in-depth look at Kickstarter or any other crowdfunding website will reveal that crowdfunding operations tend to perform significantly better—have more views, more contributions, and a higher rate of success—when they include video content. Why is video so engaging to audiences? Here’s a quick round-up:

  • Video catches attention quickly. When it comes to text, you need to begin with something exciting or surprising from the very first line. Having a video with an eye-catching thumbnail can snag viewers much faster and make them more interested in you from the moment they catch a glimpse of your project. Once they have started watching the video, you can keep a hold on their attention with surprising facts, interesting graphics, or catchy music.


  • Videos can stimulate the senses and stir emotions more easily than text. Let’s face it, in today’s world, people are used to being overwhelmed by television, movies, and videos. While text may well explain what your startup aspires to do and why, it simply will not have the same wow factor as an interesting, well-polished video. Being able to add visual and audio effects to your video gives you a much better chance of affecting your viewers  on an emotional level. Furthermore, some data is much more easily displayed or explained with the visual aid of a video than through text or images alone. This gives you another leg up in the crowdfunding game.


  • Video allows you to establish trust with your viewers by showing them who you are. Letting your viewers see your face and/or hear your voice assures them that you have nothing to hide, that you are trustworthy, and that you want to connect with them. In addition, it lets you broadcast your personality and your views a little more clearly than would be apparent through text.


  • If you are not comfortable talking or showing yourself on screen, there are lots of great alternatives. Having an animated video can be just as, if not more, effective and interesting than a video of you standing and speaking about your project. Cartoons and other graphics are more original and often more engaging than conventional videos, which viewers will likely appreciate.


  • Having a video available also seems to show a level of commitment financially and otherwise to your cause that your viewers will appreciate. It gives them a better sense that you are a serious entrepreneur, leader of a nonprofit, inventor, artist, designer, or whatever your thing might be. It gives them a sense of security that you are willing to put so much time and effort into your cause, and will make them excited to assist you in your pursuits..



What makes great crowdfunding video?


There is certainly no formula for a “great crowdfunding video;”  in fact, one of the most important qualities in a crowdfunding video is originality. However, there are a few basic building blocks that nearly all successful crowdfunding videos incorporate in one way or another, such as engaging music, eye-catching visuals, and a smart and concise script.


Here at Animation Cowboy, we also place an important focus on branding, making sure that every element of the video works together in order to establish a clear and memorable portrait of who you are and what you stand for.



















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