There is certainly no formula for a “great crowdfunding video,” and, in fact, one of the most important qualities in a crowdfunding video is originality. However, there are a few basic “building blocks” that nearly all successful crowdfunding videos incorporate in one way or another--such as engaging music, eye-catching visuals, and a smart and concise script.
Here at Animation Cowboy, we also place an important focus on branding: making sure that every element of the video works together in order to establish a clear and memorable portrait of who you are and what you stand for.
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